YOURS FOREVER @ CONCEPTS NYC.

In celebration for the release of Rich Paul’s New Balance 550 “Forever Yours” Concepts hosted a special in-store experience for the kids with @childrensaidnyc. Special thanks to the staff at Concepts and the fam over at New Balance for putting together a panel to inspire the youth.⁠ Stills captured by Malakhai Pearson, video capture by Neil Shukla, and final edit+color by Mike Larereo.